We build trust, as we build real estate

Invest with us

Shurfat is the plural of «شرفة» — the high place that overlooks what surrounds it. That is where our work begins: being closest to promising real-estate opportunities, and best able to turn them into lasting value.

We do not offer an investor an opportunity we have not entered ourselves. We study and analyse it before it is offered, then develop it, operate it and manage the asset, until the return reaches the person it belongs to. That full cycle is the Shurfat model, and it is set out below step by step.

Our vision

To make lasting value of every real-estate opportunity

Our mission

We harness all of our resources to make lasting value of every real-estate opportunity — with specialist people and solid experience — so that every one of our partners earns a rewarding return, reliably.

Our goals by 2030
+10,000hotel units developed and operated
+5,000investors helped
+100investment opportunities delivered

The Shurfat model

  1. Stage 1A promising opportunity
  2. Stage 2Study and analysis
  3. Stage 3Development
  4. Stage 4Operation
  5. Stage 5Management
  6. Stage 6Investment
  7. Stage 7Sustainable returnsWe share the success

What sets Shurfat apart?

  • Attractiveness

    In the idea and in the location

  • Profitability

    Rewarding returns, rich value

  • Sustainability

    Sustainable profits, innovative investment opportunities

Before you decide

Questions investors ask

Anything you do not find answered here, an investment adviser will answer in a single call.

What does Shurfat invest in?

We work across six connected business lines: real-estate partnerships, integrated development, commercial development, real-estate investment, hospitality and operations, and residential development. The connection is deliberate — the line that develops an asset is the same one that goes on to operate and manage it.

How is an opportunity chosen before it is offered to me?

Through a full cycle we call the Shurfat model: a promising opportunity, then study and analysis, then development, then operation, then management, then investment, then sustainable returns. Nothing is offered before it has been through study and analysis, and the cycle closes rather than ends — a sustainable return is what funds the next opportunity.

What makes an opportunity “promising” in your view?

Three tests, applied to every opportunity: attractiveness — in the idea and in the location; profitability — rewarding returns and rich value; and sustainability — lasting profit and innovative investment opportunities. An opportunity that meets one of the three but not all three is not offered.

What return should I expect?

We do not publish a single return figure on a public page. The number differs with the opportunity, its location, its term and how it is operated, and a general figure here would mislead whoever read it. Each opportunity carries its own study and its own figures in its own documents, and an investment adviser presents them when you are discussing a specific one.

Does your involvement end at handover?

No. Operation and management are stages inside our model rather than services after it, and we have a dedicated arm for each: WAKAN for hospitality and operations, and ERAD for real-estate asset management. The asset we develop is the asset we operate, which is what makes the return our responsibility rather than somebody else’s.

What are your build-quality standards?

Six published standards, under the heading «الجودة أولاً»: the Saudi Building Code, waterproofing and thermal insulation, aluminium and glazing systems, mechanical installations, final finishes, and warranties and supervision. These are construction commitments that can be inspected on site, not marketing adjectives.

Is this a one-off investment or an ongoing relationship?

Our strategy says the second, explicitly: turning clients into successful investors, a lasting investment relationship, and clients who become our ambassadors. Our published goal is to help more than 5,000 investors and deliver more than 100 investment opportunities by 2030 — a goal no single transaction per person could reach.

How do I start?

Send an enquiry from the contact page or call the unified number, and one of our advisers will be in touch soon to understand what you are looking for and put the opportunities that match it in front of you. Nothing at this stage commits you to anything.

Start your investment with us

We make lasting value of every real-estate opportunity, and share its success with whoever starts with us.